Most businesses expect social distancing rules to drag into 2022 and beyond. That’s why they’re not planning to host indoor events, as gatherings inside closed spaces are still considered unsafe. Instead, they’re moving company events and parties outdoors. How? By setting up personalized pop-up tents outside stores, prominent commercial locations, etc.
Are outdoor events hosted inside pop-up tents beneficial for brands? Yes. Here are five surprising benefits of using custom-printed pop-up tents to host outdoor parties and events:
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Safer Alternative Than Indoor Events
The University of California recently published a study about virus transmission rates. It revealed that the chances of virus transmission through the air are 19 times higher indoors than in the outdoors. Gathering outdoors is not 100% safe. But, it’s considerably safer than gathering indoors.
- In outdoor tents, there’s sufficient airflow. The chances of transmission are much lower in spaces where there’s sufficient airflow.
- It’s easier to maintain social distancing rules when you gather small groups of masked customers inside your custom canopy tents.
- The air inside the tents is recirculated and refreshed frequently. Airborne droplets potentially carrying the virus don’t hang in the air longer inside outdoor canopy tents.
2. Customization Options
Pop-up tents can be custom-printed with all types of designs, messages, etc. Marketers can use creative printed displays to promote their brands. Individuals can print special messages on these tents to generate awareness about specific causes. For instance, a custom printed pop-up tent with a congratulations message can instantly lighten up a neighborhood.
3. Offer Environmental Protection to Customers
Customizable pop-up tents are typically made of highly durable fabrics. These fabrics are resistant to all types of weather-related threats – sunlight, winds, rain, etc. They help small businesses stay prepared for the unexpected. For example, if there’s sudden rain at your outdoor event, you can store all your products underneath these durable tents.
Similarly, these tents can serve as temporary shelters for customers who want relief from rain or sunlight. Tents also help business owners create smaller, well-defined areas where they can pull guests together. Anyone who enters these tents receives total privacy from the outside world. In this way, personalized tents make brand promotions feel more personal.
4. Stress-Free Setting Up and Transporting
Custom pop-up tents are surprisingly easy to set up, transport, and store. They feature lightweight aluminum frames that expand and contract very smoothly. Setting up pop-up tents doesn’t take more than five minutes. Plus, these tents help business owners create dedicated dry spaces. In case there’s rainfall, the tents protect them and their guests.
5. Decorate the Tent to Promote the Brand
With pop-up tents, business owners can stop their customers from sitting out under the hot sun or in rainstorms. Customers can sit inside the shaded spaces and learn more about the brand. Smart marketers always fill up these pop-up tents with accessories like lighting arrangements, high-quality graphics, etc.
Ultimately, the decorations inside the tents help marketers create satisfactory brand experiences for their customers. From a marketing perspective, it’s the biggest advantage of using personalized pop-up tents!
