Before, when computer graphics were not advanced enough, getting leads and generating sales was a tedious process for real estate agents. Creating marketing materials, gathering professional photographers, splurging money in home staging and remodeling was not everyone’s cup of tea. But with the arrival of 3D visualizations, real estate agents can breathe a sigh of relief.
What Is a 3D Floor Plan?
A 3D floor plan is a computer-generated three-dimensional drawing that models a building’s basic layout from an aerial viewpoint. This technique is more efficient than traditional 2D floor plans as they convey more information on how design elements would look in the space and help identify any design issues.
Imagining the details of a home is not an easy task, and this is where a 3D floor plan comes in handy. It is a true marketing asset that helps attract and inform buyers, answer their doubts regarding the space, and spark their curiosity to buy.
What Does a 3D Floor Plan Include?
A 3D floor plan generally includes the following aspects:
- Living Spaces: Indicate the location and setup of living spaces like bathrooms, bedrooms, kitchen, basement, hallway, garage, and more.
- Doors and Windows: Indicate the location of entryways and doorways, where furniture should be placed, width, height, and direction of the doors and windows.
- Room Layout: Showcase how stairs and hallways lead to individual rooms and where the breakfast nook is located.
- Interior Features: Should display interior features such as the location of fireplace or mudroom in the living room, dryer or washing machine in the laundry room, and refrigerator or oven in the kitchen.
How Do a 3D Floor Plan Drive Better Sales?
With a 3D floor plan, real estate agents and property sellers can expand their reach to new prospects. It helps sell a listing or property faster, in large numbers, and at higher costs. Here are the several different ways in which a 3D floor plan helps drive better sales:
1. Helps Your Property Listing Gain Attention
The 3D layout of rooms helps your potential buyers visualize the dimensions, orientations, spaces and check the compatibility of the living spaces with their needs. This encourages them to check your listing and decide whether to visit your site.
With the help of a 3D floor plan, you can virtually stage the space with furniture, oven, and other items of use which gives your potential buyers an idea of the property’s dimension from inside while also bringing a visual appeal to your listings.
2. Highlights Important Features of the Property
Floor plans are more definitive in portraying spaces than normal property photos. The buyer would not even need to leave the comfort of their homes to get a perception of the space. These high-resolution plans can give them a feel of the actual layout of the interiors and the space flow.
3. Builds a Story for Your Potential Buyers
Building a vision for space utilization is a clever sales tactic. When your buyer gets a clear picture of how they can utilize the space by giving them a digital tour of the property, it helps them create an alternate reality.
4. Boosts Your Online Marketing
Floor plans allow real estate agents to increase the impact of their landing pages, social media posts, ads, and email campaigns. It captures your prospect’s attention and maximizes your chances of conversion. Moreover, were you aware that adding 3D floor plans to your listings can boost your click-through rate by 50%?
5. Shows Your Expertise to Sellers
Before a seller signs a contract with you, it is natural they would want to make sure you can sell a property fast and at the best price. So, your marketing materials like 3D rendering floor plans for listings are a way to convince even the most tech-savvy client.
Floor plans help a real estate agent’s sales come in full circle by attracting sellers and buyers to their prosperity. Your bag of benefits also expands when you use these floor plans as your marketing materials. Styldod has professionals who can quickly generate 3D floor plans to help you visualise any arrangement. Get in touch with us to learn more about how we can assist you with developing your floor plans.